Zero cost of giving if snow falls on jeweller

Christmas shoppers at a Midlands jeweller will be dreaming of a white Christmas – because if snow falls on the roof of Lumbers in Leicester on Christmas Day everyone will get their money back.

Snow must fall above the jeweller on Leicester’s High Street between 11am and 1pm this December 25. Even just one snowflake will trigger an avalanche of cash for customers who bought jewellery, watches or other items between November 9 and December 10.

There’s no limit on how much a customer can hope to get back. Lumbers sells diamond jewellery with price tags up to £200,000 and watches that top £80,000. But with prices starting from £100, the dream of exceptionally seasonal good cheer is for everyone.

And the hope of a flurry on excitement on Christmas Day is not just for Midlands customers who can shop in person at Lumbers. The promise is also available to online shoppers buying from lumbers.co.uk – the only items for sale not included are the pre-owned.

The jeweller, who is not dreaming of a white Christmas, is Dominic Gomersall, the third generation to lead the family business since his grandfather Horace bought the original shop in 1918 some 37 years after it was established in 1881.

Dominic said: “I’m going to be nervously checking the weather apps in the run up to Christmas and then watching the sky on Christmas morning. Everyone else hoping for help with the ‘cost of giving’ will be singing ‘let it snow, let it snow, let it snow’.

“The bookies have been shortening the odds on a white Christmas thanks to the long-range weather forecasts. We like to think buying a gift or two at Lumbers in the next few weeks is a much better bet than going to the bookmakers.

“If one snowflake falls on our store in that two-hour window on Christmas Day, our customers will be quids in and they get to keep their jewellery and watches. If it doesn’t snow, they’ve lost nothing and still have some beautiful gifts to give to their loved ones.”

Alongside watches from prestige makers such as Breitling, Omega, TAG Heuer, Tudor, Breguet, Hublot and Longines and jewellery by Chopard, Faberge, Gucci, Mattioli and Georg Jensen, Lumbers also stocks the lifestyle brands Lalique, Montblanc, Cross and many more.

There is no limit to how much customers can spend – but they can’t return their purchases after a snowless Christmas Day for a refund. They can still exchange or get a credit note for unwanted gifts.

Full details and, if it does snow, how to claim are at: lumbers.co.uk/let-it-snow